Persuasive Writing

There are many ways to stand out because many proposals are so bad. Just addressing the sponsors’ priorities, undertaking activities with a proven record of success, and presenting a reasonable budget for a sensible work plan will put you ahead of most competitors. To really stand out, focus on the difference between winning and almost winning. Ask yourself, “what’s the difference between a proposal that’s brilliant and one that’s merely [...]

Someone recently asked this question on Quora:  " I have noticed a trend in grammar where what was once regarded as singular, now is expressed in the plural. Is my perception correct and, if so, do I simply acquiesce?" If you do acquiesce, you have some cover. The International Writing Centers Association recently adopted a policy of allowing plural pronouns to replace the clunky “he or she” and “his or [...]

Setup to Payoff: How to Keep Readers Engaged   Writing strong, compelling proposals, essays, and stories can take a writer from the middle of the pack to extraordinary. This is a principle that we often harp upon at Giant Angstrom Partners. We give our students and writing workshop participants the tools they need to write outstanding pieces. To do this, we need to be able to write these ourselves.   [...]