Our Persuasive Writing posts share tips to make your prose extraordinary.
There are many ways to stand out because many proposals are so bad. Just addressing the sponsors’ priorities, undertaking activities with a proven record of success, and presenting a reasonable budget for a sensible work plan will put you ahead of most competitors. To really stand out, focus on the difference between winning and almost winning. Ask yourself, “what’s the difference between a proposal that’s brilliant and one that’s merely [...]